Alfred Cheong

CEA Reg. No: R062767H / L3010958I

Associate Senior Consultant

Crossing over from the Corporate Training industry, Alfred brings an impeccable skill set that is crucial in the Real Estate landscape which is empathic listening and clear communication. Happily married, he resonates well with homeowners looking for the next upgrade.
 He is also a trained nurse who served at a village clinic in Africa for three months. And if that’s not enough, he is an avid backpacker who travelled to 13 countries by public commute. Alfred has a larger-than-life personality, paralleled by his worldliness. Well-equipped, he applies his customer-centric strategies to his clients and people around him to help build a healthy real estate portfolio, future-proofed.
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Testimonies for Alfred Cheong

  • Akshay Trivedi
    Google Review

    Great experience working with Alfred during these tough times in the Singapore rental market.

  • Sy L
    Google Review

    Alfred & Felicia have been of a great help throughout our selling process. A detailed feedback was sent to us after every viewings (which we had it for almost every weekend) great thing is they are always around be it for the staging process etc. we can leave our home with them without having to worry. We are not familiar with the entire process since it’s our first time selling our home, but Alfred & Felicia have provided great help in terms of the calculations and timeline presented to us to allow us to have a better understanding of what to expect next. After all, great experience with them ☺️

  • Stefani Agustina
    Google Review

    Alfred & Felicia have been of a great help throughout our selling process. A detailed feedback was sent to us after every viewings (which we had it for almost every weekend) great thing is they are always around be it for the staging process etc. we can leave our home with them without having to worry. We are not familiar with the entire process since it’s our first time selling our home, but Alfred & Felicia have provided great help in terms of the calculations and timeline presented to us to allow us to have a better understanding of what to expect next. After all, great experience with them ☺️

  • Matthew Pak
    Google Review

    We had the pleasure to meet with Jay and Alfred from PLB and they were instrumental in our first home search journey in Singapore. They are both responsive in our queries and provided insight and knowledge that helps a lot in our process. Both clearly explained and guide us through the entire process and key milestones which make our home search journey an efficient one. Will definitely recommend them to anyone who are kick starting their home search journey :)

  • Thomas Tian
    Google Review

    Alfred Cheong was the agent for the apartment we purchased this January. Alfred was extremely helpful, open, transparent, and reliable through the whole process, he really cared about us, understood our needs from the very first viewing appointment. even helping us on sourcing of good loan package. He followed up at the every step of the transaction to make sure it is on track and help to clear any doubts in our mind. A very professional agent. Highly recommended.

  • VanDerBalls
    Google Review

    Alfred and his team have been a gem throughout the sale of my property. I am impressed by his methodical approach in ensuring that my property was well marketed. Alfred consulted and advised me along the way. Moreover, he took care of all the other administrative details besides the sale of my property. I would strongly recommend Alfred and his team from PropertyLimBrothers to anyone keen on buying/selling their property 🙏🏿

  • ivan khoo
    Google Review

    First time buyer of HDB resale flat, Was not unsure about the procedure , but met up with Alfred from PLB. At first was sceptical about whether to use an agent or not to use. After talking to Alfred, learn a lot about Resale flat procedure from Private and HDB. Went to nearly 7 viewings together with Alfred after telling him which areas i would like to visit. Each viewings was well taken care by Alfred as he would point our the good pros and cons of the flat and how much should we decide to offer for the flat in terms of negotiation. Would recommend Alfred Cheong as a Property agent for those who are looking for one and he will guide you carefully with all the procedure and his fast initiatives to help find the right house for you new buyers. Cheers Ivan

  • Mr Thursday
    Google Reviews

    Alfred & Seng Huat managed our property sale smoothly and professionally. They were prepared, meticulous and organized with each home viewing, while accommodating our tight viewing schedules. They also readily addressed our questions and concerns along the way, and we felt the transaction was in good hands at each step of the journey. A big thank you to Alfred & Seng Huat and the team at PLB!

  • Jade Chan
    Google Reviews

    We could not be happier with the results by PLB. We are very lucky to have Alfred Cheong and Seng Huat as our consultants. They have proven to be very trustworthy, on point and responsive. The teamwork between them was impeccable. We had a good run, and PLB certainty live up to their name. Once again, thank you!

  • Wilfred Ong
    Google Reviews

    I had a great experience with Property Lim Brothers. It is a delight to engaged Alfred for selling our unit. He was alway patient, energetic, helpful and knowledgeable every step of the way. He is always professional, reliable and avaliable on short notice to answer your call, text and email. He is an expert in his field and a delightful person, with integrity and a great sense of humour. We highly recommend him for all of your real estate endeavors.

  • Ng Sally
    Google Reviews

    I’m so glad I chose PLB for my real estate process needs. From finding potential properties to helping me negotiate an ideal contract, Alfred always available and communicated how each part of the whole process would move forward. Alfred also profoundly understood the housing market in my area, which allowed us to get an incredible deal that exceeded my expectations. Their knowledge and experience, combined with their patient approach, made this otherwise stressful event a smooth and successful process. I highly recommend Alfred and their team to anyone looking for top-notch real estate services!

  • Jia Jun Chan
    Google Review

    We had a great experience working with Alfred who went the extra mile to patiently address our queries in detail, ensuring we have all the information we needed to make such a big decision in purchasing a flat.

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    PLB Video Series

    October 07, 2024

    Singapore HDB | 163B Rivervale Crescent | 5-Room HDB | $768,000 | bleubricks by PLB | Alfred Cheong

    PLB Video Series

    September 09, 2024

    Singapore Executive Apartment | 162 Yung Ping Road | SOLD by bleubricks | Alfred Cheong

    PLB Video Series

    September 04, 2024

    The Centris - 3-Bedroom Penthouse with 1,733sqft in District 22 | $2,200,000 | Alfred & Shawn

    PLB Video Series

    July 02, 2024

    Kassia New Launch Review - Far East Luxury! | NLR Ep 28

    PLB Video Series

    June 25, 2024

    Hills TwoOne - Freehold 3-Bedroom with 797sqft | Bukit Batok | $1,180,000 | Alfred

    PLB Video Series

    June 25, 2024

    Singapore HDB | 425 Clementi Avenue 1 | 5-Room HDB | $1,260,000 | bleubricks By PLB | Alfred

    Property Listings

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    See Other Team Members

    Associate Consultant

    CEA Reg. No: R064225J / L3010958I

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    Associate Senior Investment Consultant

    CEA Reg. No: R046449C / L3010958I