bleubricks Commission Fees & FAQ
How much commission does bleubricks charge to market & sell a property?
Our fees range between 2% onwards for HDB based on the intensity and marketing cost and resources of the marketing campaign (Home staging, Production, Social Media costs).
All marketing costs are part of the commission fees payable in the event of a successful sale, our clients only pay 1 fee.
We will design and recommend 3 campaign packages with different fee rates for you to select from based on the level of marketing suitable for your property, after the meet-up via a marketing plan. You can then decide if you are happy to onboard with our team.
Most importantly, we are confident that with our marketing plan and campaign, in the event that we take up the project, we are able to help our clients net more at the end after our fees, compared to the traditional passive approach by most brokers where photos are just listed on property portals alone.
*The bleubricks Marketing Campaign Packages above are for Illustration Purposes only. It might vary after a site visit and detailed assessment of the property.
As each Property is unique, the eventual bleubricks Marketing Campaign Packages crafted are bespoke and tailored to bring out the best in the subject property. Hence, our recommendation is to have our 1st Consult Session on site with our Listings Consultants at the subject property for us to carry out a professional assessment.
Frequently Asked Questions
Sell
The Seller’s Consultation session is free-of-charge and non-obligatory. We usually start off the process through a consult session.
Usually, the first consult session preferably will be at the property itself so that during the discussion, our consult team can have an assessment after seeing the property and plan for the marketing angle should we be appointed. After the first meetup session, our consult team will send over a Customised Listings Marketing Plan.
You can then decide whether to come onboard to engage us after vetting through the proposed plan.
All listings handled by bleubricks are on an exclusive arrangement and appointment basis for the past many years. The beautiful Home Tours that you see frequently on our Youtube channels are exclusive homes that home sellers have appointed us to market and position for our clients. The reason why home sellers continue to trust bleubricks is that we employ aggressive marketing and collective efforts by our entire team for each property we represent as a heavy upfront investment and a business risk, effectively to find the right buyer for our clients, and to attract massive attention through our platforms to their listings.
The bleubricks team co-brokes with all external salespersons from every agency in Singapore if they have a buyer who is interested in any of our clients’ listings. We value transparency, industry professionalism, and integrity when it comes to ensuring our client’s listings get the maximum level of exposure, be it from direct buyers or buyers with salespersons representing them. In fact, a large number of deals that we close are performed with our co-broking partners.
The rationale for an exclusive appointment is that bleubricks commits to every project it undertakes for our clients. And the huge upfront investment of not just our expertise, team effort, backend media, marketing production, home staging cost investment, and social media ad spend will mean that it will only be viable for us to operate and continue to function well through a mutually committed appointment by our clients.
The exclusive period runs for 3 months — this encompasses an initial Marketing Preparation Phase, and then a full-on Marketing Campaign.
During this period, the bleubricks team will routinely do a review with our clients to assess the current response and feedback from potential buyers.
We are happy to mutually extend the exclusive period for another 3 months at no extra cost to our sellers, to continue marketing their property at its fullest potential, should both bleubricks and our clients decide to continue with the exclusive period.
We usually require a 3 to 4-week buffer for the entire Marketing Preparation Phase. This includes paint touch-ups, decluttering, home-staging, virtual mapping, photography, Home Tour media shoot, post-production of the video, and other forms of coordination to launch the marketing campaign.
The 1st phase of marketing will be ready in 3 working days’ time as we launch all photos on property portals first while we complete the rest of the marketing campaign launch by phases.
It usually takes about 14 to 21 working days from the shoot date, to when the video & social media ads go “LIVE”.
Our consultants will make an assessment upon our site visit to your home, and suggest a staging package that is suitable. We offer different marketing packages at different rates, which can include options to cover a certain extent of staging.
We advise our clients not to launch any properties in the marketplace hastily, all properties are unique and need a proper positioning and crafting of the marketing and content angle before launch.
Proper preparation work which includes, Home Staging, Decluttering, and the creation of a compelling Home Tour video is necessary to create content that can create thousands of viewership online and on social media where buyer audiences can be instantly targeted to view the home instead of competing purely using a passive approach on property portals.
Being dependent on one form of marketing alone, such as only using photos on portals, will result in limitations and less interest and traction as it would mean that we will be just like many of the other listings in the market with no real “active” social media reach to potential buyers.
Having said that, we offer a variety of different marketing packages at different price points. We can also further explore various marketing campaign strategies and options when we visit your property. It will help us understand what we are working with and how we can value-add to the entire Marketing Campaign to achieve the best target price possible.
As long as a type of marketing can work for our clients, we adopt them through a flexible marketing approach.
Purchase
Our Buyer Agent Fee for Resale HDB is at 1% + GST, with the following professional services taken into account — Research, preference and fact-finding, sourcing, and selection of suitable properties in the entire marketplace. Viewing arrangements, negotiations, paperwork, and relevant applications with HDB or financial institutions for In-Principal loan approval and mortgage loan coordination as well as guidance throughout the entire buying process until the takeover of the property.
Rent
Yes, we have a specialised team that assists our landlord clients to source a potential tenant for their property.
Our commission fee is a 1-month rental rate for 1 or 2 years of tenancy.
Service includes detailed advice on prep work for the property as a Landlord, handling the entire marketing process, viewings, showing of tenants, detailed inventory list prep, and handing over of the property.
Other Payment Methods
bleubricks by PropertyLimBrothers works with CardUp, an MAS-licensed payments platform, to securely process PayNow & credit card payments. By using your Singapore-issued card on CardUp, you are eligible to earn base rate miles, points or cashback on various payments, including mortgage, car loan, insurance premiums, and taxes. To see what rewards your card will earn on your CardUp transactions, please visit the CardUp rewards calculator to learn more. You can also read more about the most popular cashback and air miles cards used on the CardUp platform.
A fee is charged for card transactions to cover CardUp’s transaction processing costs for card issuing banks and network providers, and helps maintain platform security for your daily usage.
CardUp is licensed by the Monetary Authority of Singapore (MAS) as a Major Payment Institution under the Payment Services Act 2019 (PS Act) for domestic money transfer services, merchant acquirer services, and cross-border money transfer services.
You will be notified via email when:
- Your payment is successfully charged to your card or bank account (PayNow)
- When payment is processed and on the way to your payee’s bank account
- When your payee has successfully received the payment