The Seller’s Consultation session is free-of-charge and non-obligatory. We usually start off the process through a consult session.

Usually, the first consult session preferably will be at the property itself so that during the discussion, our consult team can have an assessment after seeing the property and plan for the marketing angle should we be appointed. After the first meetup session, our consult team will send over a Customised Listings Marketing Plan.

You can then decide whether to come onboard to engage us after vetting through the proposed plan.

All listings handled by bleubricks are on an exclusive arrangement and appointment basis for the past many years. The beautiful Home Tours that you see frequently on our Youtube channels are exclusive homes that home sellers have appointed us to market and position for our clients. The reason why home sellers continue to trust bleubricks is that we employ aggressive marketing and collective efforts by our entire team for each property we represent as a heavy upfront investment and a business risk, effectively to find the right buyer for our clients, and to attract massive attention through our platforms to their listings.

The bleubricks team co-brokes with all external salespersons from every agency in Singapore if they have a buyer who is interested in any of our clients’ listings. We value transparency, industry professionalism, and integrity when it comes to ensuring our client’s listings get the maximum level of exposure, be it from direct buyers or buyers with salespersons representing them. In fact, a large number of deals that we close are performed with our co-broking partners.

The rationale for an exclusive appointment is that bleubricks commits to every project it undertakes for our clients. And the huge upfront investment of not just our expertise, team effort, backend media, marketing production, home staging cost investment, and social media ad spend will mean that it will only be viable for us to operate and continue to function well through a mutually committed appointment by our clients.

The exclusive period runs for 3 months — this encompasses an initial Marketing Preparation Phase, and then a full-on Marketing Campaign.

During this period, the bleubricks team will routinely do a review with our clients to assess the current response and feedback from potential buyers.

We are happy to mutually extend the exclusive period for another 3 months at no extra cost to our sellers, to continue marketing their property at its fullest potential, should both bleubricks and our clients decide to continue with the exclusive period.

We usually require a 3 to 4-week buffer for the entire Marketing Preparation Phase. This includes paint touch-ups, decluttering, home-staging, virtual mapping, photography, Home Tour media shoot, post-production of the video, and other forms of coordination to launch the marketing campaign.

The 1st phase of marketing will be ready in 3 working days’ time as we launch all photos on property portals first while we complete the rest of the marketing campaign launch by phases.

It usually takes about 14 to 21 working days from the shoot date, to when the video & social media ads go “LIVE”.

Our consultants will make an assessment upon our site visit to your home, and suggest a staging package that is suitable. We offer different marketing packages at different rates, which can include options to cover a certain extent of staging.

We advise our clients not to launch any properties in the marketplace hastily, all properties are unique and need a proper positioning and crafting of the marketing and content angle before launch.

Proper preparation work which includes, Home Staging, Decluttering, and the creation of a compelling Home Tour video is necessary to create content that can create thousands of viewership online and on social media where buyer audiences can be instantly targeted to view the home instead of competing purely using a passive approach on property portals.

Being dependent on one form of marketing alone, such as only using photos on portals, will result in limitations and less interest and traction as it would mean that we will be just like many of the other listings in the market with no real “active” social media reach to potential buyers.

Having said that, we offer a variety of different marketing packages at different price points. We can also further explore various marketing campaign strategies and options when we visit your property. It will help us understand what we are working with and how we can value-add to the entire Marketing Campaign to achieve the best target price possible.

As long as a type of marketing can work for our clients, we adopt them through a flexible marketing approach.